Just came across a story on the BtoB website titled “Twitter Worth The Effort.”  It’s an interesting article and worth the read.  The main point of the article is that Twitter, and other social media, is worth the effort and will result in business activity if you stick with it.  I tend to agree.
Social media [...]

According to Nielsen, as posted on The Tech Chronicles blog, social media use has increased by 24%:
The number of Internet users who visited a social network or a blog increased by 24 percent from April 2009 to April 2010, while the average person spent 66 percent more time on those sites during that period, according [...]

As a follow-up to the Blogging Best Practices - Part 1 and Blogging Best Practices - Part 2 posts, here are five more best practices you can use for blogging:
1. Comment On Other Blogs - When you post comments on other blogs, you are typically able to include a link back to your blog or [...]

Came across an interesting article in InformationWeek that indicates consumers want to interact with businesses through social media - but few businesses are meeting this demand:
Although 70% of consumers want to interact with businesses using social media, less than one-third of companies have the strategies, policies, and processes in place to meet this demand, according [...]

Executing a strong public relations campaign is a great way to increase interest and awareness of your company while securing that ever important third-party endorsement.  But having a story run in a local or trade publication is just the first step.  Once it runs, it’s important to share the article with current customers and prospects [...]

Do you want to increase the amount of visitors to your website?  Then start blogging.
According to HubSpot, companies that blog receive 55% more website visitors than companies that do not blog.  That is a huge amount of visitors.
What would 55% more website visitors mean to your company?  Would it mean additional sales, increased leads, great [...]

As a follow-up to the first Blogging Best Practices post, here are 5 more best practices to help you in the land of blogging:
1. You are blogging to people. Blogging is great for SEO and you could pile tons of keywords into every single post, but you are blogging for people.  People want to read [...]

I came across an interesting blog post on Danny Brown’s, Connection + Conversation = Community blog.  His post “52 Cool Facts About Social Media” provides just that - 52 cool facts.  There are two about Facebook that may be of interest to company’s considering a Facebook page:

Fact: The average Facebook user is connected to 60 [...]

We recently blogged about why businesses should tweet and offered 5 marketing reasons for tweeting.  Here is one additional reason:
According to a study by Edison Research, “51% of active Twitter users follow companies, brands or products on social networks”
51% follow companies, brands or products!  That’s a huge number.  True, Twitter does not have as big [...]

We speak with a number of customers about blogs.  Often times they are looking for a few best practices that they can use to start off on their blogging adventure.  Here are 5 of the best practices we share:
1. Read other blogs.  There are a number of excellent blogs out there, so consider reading a [...]