Author Archive

Collective Buying Power Is Making It’s Way To Facebook

Thursday, July 22nd, 2010

Everyday, Groupon features an unbeatable deal on stuff to do, see, eat, and buy in your city. By promising businesses a minimum number of customers, they get discounts of usually 50% or more. They call it “collective buying power!” I admit I’m hooked on Groupon. I honestly get excited every morning anticipating what the next [...]

Internet vs. TV

Wednesday, July 14th, 2010

My friend shared this link with me today “Multitasking at home: Internet and TV viewing” I always thought I was the minority of people that surfed the web while watching TV. I guess I’m not the only one with a short-attention span!
The folks at Yahoo and Nielsen have come out with a new study on [...]

Google Explained In One Comprehensive Chart

Wednesday, June 30th, 2010

Several times a year a client will ask us how Google works. There really isn’t a fast explanation and often when you do explain it tends to be an overwhelming amount of information to absorb. I came across this Google infographic on the PPCBLOG that simplifies the explanation and makes it a lot easier to [...]

Man On the Go - Insights for the Business Traveler

Thursday, June 24th, 2010

A lot of you social media savvy people out there probably have heard of Chris Brogan from one time or another. He is the New York Times bestselling author of Social Media 101 and co-author of Trust Agents, and has a very popular social media blog. Since Brogan flies about every two days to attend [...]

Don’t Become A Twitter Quitter

Thursday, June 24th, 2010

Everyone knows it’s easy to set up a Twitter account, but no one tells you it takes some work on your end to really see the value of it. I came across this helpful article on Mashable “HOW TO: Help New Users Stay Engaged on Twitter” that gives you some great insights on how [...]

BVNA’s Chill On The Hill 2010 Concert Series

Tuesday, June 22nd, 2010

Come experience Chill on the Hill in Bay View every Tuesday night beginning at 6pm in Humboldt Park now through August 31. Grab a picnic basket and lure your friends and family and experience the music and lovely Humboldt Park.
Here is the concert series lineup:
June 22 – Leroy Airmaster featuring Steve Cohen
June 29 – [...]

Milwaukee’s Own Will Allen Makes the 2010 TIME 100: The World’s Most Influential People List

Friday, April 30th, 2010

I was delighted when I came across this article today on the Time site. Will Allen has started a great development in Milwaukee and it’s wonderful to see him get the credit he deserves.
For those of you not familiar with Will Allen here is a brief overview of a movement he has started in Milwaukee. [...]

Twitter Enters the Advertising Realm with “Promoted Tweets”

Tuesday, April 13th, 2010

If you login to Twitter today you’ll notice a change that was bound to happen - advertising within Twitter. Twitter now has what they called “promoted tweets.” The promoted tweets put ads on Twitter, first in search results and later in user feeds.
Starting today, Twitter’s version of keyword ads will appear only on searches conducted [...]

Are You Using Your Ad Spend on the Right Medium?

Thursday, April 8th, 2010

According to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) U.S. Internet advertising revenues were at $22.7 billion for the full 2009 year. 2009 showed a 3.4% decline from 2008, there are signs of an emergent recovery in the industry. The fourth quarter of 2009 hit a record quarterly high of $6.3 billion, [...]

How to Avoid the Dreaded Bullet-drenched Powerpoint Presentation

Wednesday, April 7th, 2010

I came across this article on the Fast Company site, “Made To Stick: Presentations That Stick.” Dan Heath one of the authors of “Made To Stick” offers an insightful video about creating memorable presentations. So many of us when creating a presentation get overly eager to bombard the viewer with as much information as possible [...]

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