Author Archive

Top Social Media Sites - 2008 Edition

Tuesday, January 6th, 2009

Now that the holiday season is behind us, what better to do than take a look back at some stats from 2008?
TechCrunch.com, a weblog that is “dedicated to obsessively profiling and reviewing new Internet products and companies,” recently posted about the results of a ComScore survey on the most popular social media sites of 2008 [...]

I’m tired of picking the low hanging fruit

Wednesday, December 3rd, 2008

They’re all around us. We are constantly bombarded by them. In fact, we may use them and not even know it. We cannot escape from the annoying office phrases. After reading an article from Michael Sebastian from ragan.com a couple weeks back, I wondered, “What do we at Primum say around the office?”
The following is [...]

Missed Opportunity, PR Blunder From Big 3

Wednesday, November 19th, 2008

As if not enough people in this country are against a taxpayer-funded bailout of the Big 3 Automakers, the CEOs from GM, Ford and Chrysler flew in private luxury jets to plead in front of Congress for help. Luxury jets? Really guys? You didn’t see this backlash coming? Especially at an estimated cost of $20k?
The [...]

10 Ways to Prevent Blogger’s Block

Tuesday, November 11th, 2008

I couldn’t think of a good topic to write on this week, so I found ways to prevent writer’s block. Immediately I found this list on creativecreativity.com, which shows 10 ways to prevent writer’s, or in our case, blogger’s block. Here is a brief rundown of the list, and for the complete list, click here:
1. Sleep
2. [...]

Trust Me, I’m An Expert

Tuesday, November 4th, 2008

Trust me, I’m an expert
I am. Trust me.
On what? Well, I’ve been an avid user of social media since I was 13 years old (AOL instant messenger). I’ve been blogging for almost five years, on Facebook for five years, and now Twitter daily and use LinkedIn sparingly. E-mail is a way of life for me. [...]

THIS JUST IN: Blogs are popular!

Tuesday, October 28th, 2008

So-called “early adopters” are well aware, as should everyone in marketing, PR, advertising, etc.—social media IS effective. But there are, in fact, those that have not jumped on the social media bandwagon. In a recent post on the PR 2.0 blog by Brian Solis, he explains social media very well—relating it’s impact on nearly every [...]

No excuses for text messaging lingo

Tuesday, September 23rd, 2008

In the September issue of PRSA’s Public Relations Tactics, Greg Beaubien’s Career Corner piqued my interest. He comments on a July 30 article from The Wall Street Journal about how text message lingo is infiltrating business communications, specifically for recent grads and is ruining their chances at landing their first job. What really ground my [...]

Ocho Cinco: Absurd self-promotion or brilliant marketing ploy?

Friday, September 12th, 2008

For those of us sports fans out there, this past weekend was the beginning of one of my favorite times of the
year—football season. New faces in new places, new teams to root for, and even…new names.
When I heard that the Cincinnati Bengals wide receiver, formerly known as Chad Johnson, had legally changed his last [...]

Customer service without a script

Tuesday, September 2nd, 2008

Recently I moved out of my apartment into a duplex and as a result had to change the utility bill over to my name. Like most people, I dread phone calls to customer service reps, be it utilities, cable, telephone, etc.; it seems that more often than not, things don’t work out as they should.
Upon [...]

The New “Classic” questions: Facebook or LinkedIn?

Tuesday, August 26th, 2008

Which is more valuable for business people? Facebook or LinkedIn?
As a product of the “Facebook” generation (I was a sophomore when Facebook hit our college), I have witnessed firsthand the unique networking tools that such a site can offer to people. In September 2006 Facebook opened up to anyone with a valid e-mail address, a [...]

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