I walk by a night club with this sign on its door and it always cracks me up. I have to hand it to them, though, for properly setting expectations. Granted, some of their expectations permanently rule out potential customers (believe it’s a little difficult to remove a face tattoo) and some are seemingly absurd [...]

Golf season is upon us and we thought it was worth sharing this how-to video that demonstrates the proper technique for sending your club to a watery grave for “all the bad things it’s done.” Be sure to use this technique at your next golf outing to really impress your clients.
Primum can help you with [...]

I am honored to be one of the speakers at today’s Invention to Venture conference. The event brings together technology entrepreneurs for a series of success workshops. Collaboration is key for regional growth and I thank Milwaukee-newcomer and UWM engineering professor Mike Lovell for playing a key role in getting the conference together.
Here is my [...]

Social media is lots of things, fast, cheap and easy are not among them. We’ve maintained that social media won’t be your most expensive marketing endeavor, but it does demand a lot of time.
Some of the common misperceptions are detailed in an article posted today at Online Marketing for Marketers: The Six Dangerous Fallacies of [...]

We’ve racked up some nice hardware over the years, but just added our first trophy with a bowl of chili on it. Our award was for “Best Marketing” at a fiercely contested Milwaukee chili cook-off. Turns out you can take chili smack talk to a whole new level with a blog dedicated to that purpose.
Now, [...]

Two brilliant office design stories in the Fast Company RSS feed today made me think of ways to generate media coverage when there is no news per se. Primum’s offices have been written up before and we’ve had clients get coverage this way, too. The point isn’t to redo the offices to get press, but [...]

During my presentation today about blogging at the Wisconsin Direct Marketing Association, I referenced a couple articles. Here are the links to a few of them:
Online Marketing Blog - Direct Marketing vs. Social Media
Wired - Twitter, Flickr, Facebook Make Blogs Look So 2004
A Shel of My Former Self - The Time Has Come: Blogging is [...]

Hi All,
We’ll be discussing launching a corporate blog at this week’s Wisconsin Direct Marketing Association event. It’s free. It’s Primum. You don’t need to register. It’s breakfast for crying out loud. You should come! Here’s more info on the WDMA and here’s the text of their invite:
As marketers, we are challenged to understand [...]

Very often, it’s not what you say, but how you say it. What would you rather hear?
“I’m sorry, I can’t get it done until tomorrow”
or
“Sure we can help you out and we can get it to you as early as tomorrow.”
Fast Company has a great article detailing how tiny words on your Web site matter, [...]

If you are from Wisconsin, you know a thing or two about fish fries. Almost every restaurant has one on Friday nights. Milwaukee Magazine published a list of its 20 favorite in its February 2009 issue and the article was posted online on Jan. 26. So it is shocking to me that one week later [...]