Author Archive
Monday, May 4th, 2009
Inc.com recently published an article titled, “5 Tips for Selling a Service Now.” In case you missed it, I thought four out of the five tips made a lot of sense.
1. Get Everyone Involved in Selling
One public relations firm in Boston instituted a new policy to put this tip into action. Each week, employees must [...]
Posted in Office Life, Public Relations | 2 Comments »
Thursday, April 16th, 2009
Susan Boyle is probably a household name by now. Some day she’ll probably even be a verb as in “you Boyled me over.” You’ve probably seen her on You Tube, or perhaps you caught her on CBS news this morning. She’s had more than 100 million hits on You Tube and is the top trending [...]
Posted in Lifestyle, Marketing, Social Media | No Comments »
Monday, April 6th, 2009
When travel budget cuts ground you, conference calls take off. Are there guidelines for conference calls? Of course there are because communicating via a conference call is tougher than face-to-face communications. Why? Because body language plays such a large role of communication – some experts say it’s 50-65% and others as high as 80%. The [...]
Posted in Marketing, Office Life, Public Relations, Technology | No Comments »
Friday, March 20th, 2009
Following the President’s appearance on the Tonight Show March 19, now is a good time for some media interview tips.
1. Say what you’d like quoted.
This reminds me of some good career advice I heard when I was about to graduate, “NEVER say anything that you wouldn’t want written on the office wall with your [...]
Posted in Public Relations | No Comments »
Thursday, February 26th, 2009
Kristen’s right. Referrals are vital to small business owners. That’s why I’m getting started one week early on Make a Referral Week.
I’m also doing it now because if I wait until March 9 (the official starting date), it may be too late.
Eat at Lemon Grass. It’s a fantastic Asian bistro located in Oconomowoc, just off [...]
Posted in All Things Milwaukee, Creative, Lifestyle, Marketing, Social Media | No Comments »
Wednesday, February 18th, 2009
The Wisconsin Army National Guard’s 32nd Infantry Brigade and other units are taking off soon for training in Fort Bliss, Texas. Two months after that, they’ll be heading to the Middle East for an expected one-year tour in support of Operation Iraqi Freedom.
James Davis, the husband of our co-worker Kristen Davis, will be part of [...]
Posted in All Things Milwaukee, Lifestyle, Uncategorized | No Comments »
Monday, February 2nd, 2009
We made it through January and the second month 0f 2009 is already before us! What a great time to remember the importance of networking.
Below are the ABCs of networking written by best-selling author and world-renowned business authority Andrea R. Nierenberg. As you read through them, think about setting some 2009 networking goals for [...]
Posted in Marketing, Office Life, Public Relations, Uncategorized | No Comments »
Monday, January 26th, 2009
Social media gives people the opportunity to share and discuss information amongst each other primarily using Internet- and mobile-based tools. Facebook, You Tube, Twitter and blogs are all examples of popular social media outlets. Soon, Tenporium, a social polling and consumer product review site, undergoing beta testing, will be added to the mix. And, Plinky [...]
Posted in Advertising, Brand and Identity, Marketing, Uncategorized | No Comments »
Friday, January 16th, 2009
Say it ain’t so. H.J. Heinz Co. is kicking the pickle off its ketchup label. It’ll be replaced by, you guessed it, a tomato.
Makes sense, I suppose, since the ketchup doesn’t contain any pickles. But come on, it’s been an icon for more than 115 years.
I remember being fascinated by a tour of the Pittsburgh-based [...]
Posted in Brand and Identity, Lifestyle, Uncategorized | No Comments »
Friday, January 9th, 2009
Awhile back, I blogged about an event that helped me look forward to November. Now, I’m blogging about one that helps me look forward to February, which is tough to do up here in “Siberia” where another six to 10 inches of snow is dumping on us right now.
Even better, Cuba is the event’s theme [...]
Posted in Advertising, All Things Milwaukee, Brand and Identity, Creative, Lifestyle, Print Design | No Comments »
Primum. get a lot.