Executing a strong public relations campaign is a great way to increase interest and awareness of your company while securing that ever important third-party endorsement.  But having a story run in a local or trade publication is just the first step.  Once it runs, it’s important to share the article with current customers and prospects [...]

I came across this article on the Fast Company site, “Made To Stick: Presentations That Stick.” Dan Heath one of the authors of “Made To Stick” offers an insightful video about creating memorable presentations. So many of us when creating a presentation get overly eager to bombard the viewer with as much information as possible [...]

I am honored to be one of the speakers at today’s Invention to Venture conference. The event brings together technology entrepreneurs for a series of success workshops. Collaboration is key for regional growth and I thank Milwaukee-newcomer and UWM engineering professor Mike Lovell for playing a key role in getting the conference together.
Here is my [...]

The Wisconsin Army National Guard’s 32nd Infantry Brigade and other units are taking off soon for training in Fort Bliss, Texas. Two months after that, they’ll be heading to the Middle East for an expected one-year tour in support of Operation Iraqi Freedom.
James Davis, the husband of our co-worker Kristen Davis, will be part of [...]

During my presentation today about blogging at the Wisconsin Direct Marketing Association, I referenced a couple articles. Here are the links to a few of them:
Online Marketing Blog - Direct Marketing vs. Social Media
Wired - Twitter, Flickr, Facebook Make Blogs Look So 2004
A Shel of My Former Self - The Time Has Come: Blogging is [...]

We made it through January and the second month 0f 2009 is already before us! What a great time to remember the importance of networking.
Below are the ABCs of networking written by best-selling author and world-renowned business authority Andrea R. Nierenberg. As you read through them, think about setting some 2009 networking goals for [...]

Social media gives people the opportunity to share and discuss information amongst each other primarily using Internet- and mobile-based tools.  Facebook, You Tube, Twitter and blogs are all examples of popular social media outlets. Soon, Tenporium, a social polling and consumer product review site, undergoing beta testing, will be added to the mix. And, Plinky [...]

I came across this fun application the other night while I was on Facebook. The application brought to you by Paste Magazine allows you to create your own Obamicon, your image inspired by Shepard Fairey’s iconic Barack Obama ‘Hope’ poster. I went ahead and uploaded a picture of our fearless leader Colin Hutt. I have [...]

Illustrating the case the video makes, here’s something we first saw on the Bad Pitch Blog and thought it was worth sharing. Many a purveyor of PR has tried to make the point that online coverage has many benefits. Don’t get us wrong — print is great and we still want it. But when clients [...]

Say it ain’t so. H.J. Heinz Co. is kicking the pickle off its ketchup label. It’ll be replaced by, you guessed it, a tomato.
Makes sense, I suppose, since the ketchup doesn’t contain any pickles. But come on, it’s been an icon for more than 115 years.
I remember being fascinated by a tour of the Pittsburgh-based [...]