Executing a strong public relations campaign is a great way to increase interest and awareness of your company while securing that ever important third-party endorsement.  But having a story run in a local or trade publication is just the first step.  Once it runs, it’s important to share the article with current customers and prospects [...]

Do you tweet?  Have you asked yourself whether or not your company should tweet?  Have you asked yourself why your company should tweet?
I could bore you with statistics that indicate Twitter’s growth over the past few years, but that doesn’t give you solid marketing reasons to tweet.  Here are 5 that we think are more [...]

Saw a commercial this weekend for Kleenex® hand towels.  The commercial focuses on a towel hanging on a rack in the bathroom.  For the next 15-20 seconds, they show numerous people drying their hands on the towel, a dog licking the towel and the towel getting much dirtier.
Enter the Kleenex® hand towels - single-use hand [...]

Have you heard of Free Shipping Day? If not, this is something to check out. 703 merchants (and counting) have come together and will be offering free shipping to anyone that places an order on December 17, 2009 and they are guaranteeing delivery by December 24, 2009. What a great way to [...]

Richard Jalichandra, CEO of Technorati, gave a keynote at BlogWorld in Las Vegas. One of the highlights from the presentation revealed that this is the first year where we saw the rise of the professional blogging class. The professional blogging class means the bloggers making money blogging.
The data was taken from a survey of 2,900 [...]

Just read the details of a survey on Marketing Charts that indicated that marketers are faced with more accountability and collaboration because of 2009 budget cutbacks. This is shocking information isn’t it?
When it comes to marketing, accountability is always important, not just in a recession. Accountability and the ability to measure help marketers [...]

It’s a regular afternoon and a reporter calls and starts asking questions about a product that was recently launched into the marketplace. It could be the moment you’ve been anticipating for some great publicity. But who answers the phone? And do those people know the key features and benefits that are important to convey? What [...]

One of our clients just launched a new product - the Aircut haircutter.
The AirCut haircutter is a compact, vacuum-integrated haircutting device that helps you save time and money by cutting your hair at home. It’s great in dorm rooms, at home, on vacation, on business trips, military bases, nursing homes and more.
The Aircut haircutter [...]

I walk by a night club with this sign on its door and it always cracks me up. I have to hand it to them, though, for properly setting expectations. Granted, some of their expectations permanently rule out potential customers (believe it’s a little difficult to remove a face tattoo) and some are seemingly absurd [...]

Inc.com recently published an article titled, “5 Tips for Selling a Service Now.” In case you missed it, I thought four out of the five tips made a lot of sense.
1. Get Everyone Involved in Selling
One public relations firm in Boston instituted a new policy to put this tip into action. Each week, employees must [...]