Just came across a story on the BtoB website titled “Twitter Worth The Effort.”  It’s an interesting article and worth the read.  The main point of the article is that Twitter, and other social media, is worth the effort and will result in business activity if you stick with it.  I tend to agree.
Social media [...]

Everyday, Groupon features an unbeatable deal on stuff to do, see, eat, and buy in your city. By promising businesses a minimum number of customers, they get discounts of usually 50% or more. They call it “collective buying power!” I admit I’m hooked on Groupon. I honestly get excited every morning anticipating what the next [...]

Saw a commercial this weekend for Kleenex® hand towels.  The commercial focuses on a towel hanging on a rack in the bathroom.  For the next 15-20 seconds, they show numerous people drying their hands on the towel, a dog licking the towel and the towel getting much dirtier.
Enter the Kleenex® hand towels - single-use hand [...]

If you login to Twitter today you’ll notice a change that was bound to happen - advertising within Twitter. Twitter now has what they called “promoted tweets.” The promoted tweets put ads on Twitter, first in search results and later in user feeds.
Starting today, Twitter’s version of keyword ads will appear only on searches conducted [...]

According to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) U.S. Internet advertising revenues were at $22.7 billion for the full 2009 year. 2009 showed a 3.4% decline from 2008, there are signs of an emergent recovery in the industry. The fourth quarter of 2009 hit a record quarterly high of $6.3 billion, [...]

Outback Steakhouse has launched a marketing campaign that supports our Troops.  During the month of March, order off of their Red, White and Bloomin’ menu and you will be helping to donate $1,000,000 to Operation Homefront.  Operation Homefront provides assistance for our troops, their families and wounded soldiers when they return home.
This is a great [...]

Ever since I watched the iPad launch video, I have been thinking the demise of the Kindle is on it’s way. The iPad combines the rich visual content of a print publication, the ever-changing immediacy of a website, and the portability of an e-book reader and it’s only a few hundred dollars more than [...]

Have you determined your marketing objectives for 2010? If not, now is the perfect time to develop your marketing plan.
The first step is to determine overall business objectives for 2010. Does the company want to focus on a new product, enter a new market or hold a steady course? These business objectives will drive your [...]

The Primum team recently completed a number of branding projects for one of our clients, Dermond Property Investments. Dermond is developing a new apartment community on the East Side of Milwaukee and tasked Primum with developing a name for the apartment community, designing a logo and designing and programming the website.
The Primum team jumped [...]

Richard Jalichandra, CEO of Technorati, gave a keynote at BlogWorld in Las Vegas. One of the highlights from the presentation revealed that this is the first year where we saw the rise of the professional blogging class. The professional blogging class means the bloggers making money blogging.
The data was taken from a survey of 2,900 [...]