Just came across a story on the BtoB website titled “Twitter Worth The Effort.”  It’s an interesting article and worth the read.  The main point of the article is that Twitter, and other social media, is worth the effort and will result in business activity if you stick with it.  I tend to agree.
Social media [...]

According to Nielsen, as posted on The Tech Chronicles blog, social media use has increased by 24%:
The number of Internet users who visited a social network or a blog increased by 24 percent from April 2009 to April 2010, while the average person spent 66 percent more time on those sites during that period, according [...]

Everyday, Groupon features an unbeatable deal on stuff to do, see, eat, and buy in your city. By promising businesses a minimum number of customers, they get discounts of usually 50% or more. They call it “collective buying power!” I admit I’m hooked on Groupon. I honestly get excited every morning anticipating what the next [...]

As a follow-up to the first Blogging Best Practices post, here are 5 more best practices to help you in the land of blogging:
1. You are blogging to people. Blogging is great for SEO and you could pile tons of keywords into every single post, but you are blogging for people.  People want to read [...]

We recently blogged about why businesses should tweet and offered 5 marketing reasons for tweeting.  Here is one additional reason:
According to a study by Edison Research, “51% of active Twitter users follow companies, brands or products on social networks”
51% follow companies, brands or products!  That’s a huge number.  True, Twitter does not have as big [...]

Do you tweet?  Have you asked yourself whether or not your company should tweet?  Have you asked yourself why your company should tweet?
I could bore you with statistics that indicate Twitter’s growth over the past few years, but that doesn’t give you solid marketing reasons to tweet.  Here are 5 that we think are more [...]

Saw a commercial this weekend for Kleenex® hand towels.  The commercial focuses on a towel hanging on a rack in the bathroom.  For the next 15-20 seconds, they show numerous people drying their hands on the towel, a dog licking the towel and the towel getting much dirtier.
Enter the Kleenex® hand towels - single-use hand [...]

My husband and I (mostly my husband) plan on planting a garden this year.  We’ve ordered our seeds and we have a plan on where each plant will be planted.  We’re in the process of filling in that area with additional dirt and we also plan on adding plant fertilizer.  All of this preparation is [...]

According to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) U.S. Internet advertising revenues were at $22.7 billion for the full 2009 year. 2009 showed a 3.4% decline from 2008, there are signs of an emergent recovery in the industry. The fourth quarter of 2009 hit a record quarterly high of $6.3 billion, [...]

If you are in the Midwest, as Primum is, you may be getting that spring cleaning bug.  You know what I mean, that itch to get rid of the old stuff that you never use and supplement with newer, more up to date things.  This spring cleaning bug may apply to your home and your [...]