According to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) U.S. Internet advertising revenues were at $22.7 billion for the full 2009 year. 2009 showed a 3.4% decline from 2008, there are signs of an emergent recovery in the industry. The fourth quarter of 2009 hit a record quarterly high of $6.3 billion, [...]

If you are in the Midwest, as Primum is, you may be getting that spring cleaning bug.  You know what I mean, that itch to get rid of the old stuff that you never use and supplement with newer, more up to date things.  This spring cleaning bug may apply to your home and your [...]

The Primum team recently completed a number of branding projects for one of our clients, Dermond Property Investments. Dermond is developing a new apartment community on the East Side of Milwaukee and tasked Primum with developing a name for the apartment community, designing a logo and designing and programming the website.
The Primum team jumped [...]

PETA, the organization for People for the Ethical Treatment of Animals, is once again mired in controversy for one of its provocative ads. A new billboard in Jacksonville, Florida states, “Save The Whales, Lose The Blubber: Go Vegetarian.” Since the billboard ad campaign was launched, it has drawn criticism from feminists that it’s sexist and [...]

I walk by a night club with this sign on its door and it always cracks me up. I have to hand it to them, though, for properly setting expectations. Granted, some of their expectations permanently rule out potential customers (believe it’s a little difficult to remove a face tattoo) and some are seemingly absurd [...]

A foldable business card that entices the recipient to tear off the excess flab. This a very clever execution for a business card for a personal trainer. Not only does it break the standard business card size mold, it also demonstrates what personal training can do for the body. Not only do I find this [...]

A great-looking website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren’t enough to sell the products or services offered. Another great article was published in Smashing Magazine listing the 10 principles for effective web design. Below is a brief recap of the 10 principles.
1. Don’t make [...]

Two brilliant office design stories in the Fast Company RSS feed today made me think of ways to generate media coverage when there is no news per se. Primum’s offices have been written up before and we’ve had clients get coverage this way, too. The point isn’t to redo the offices to get press, but [...]

If you are from Wisconsin, you know a thing or two about fish fries. Almost every restaurant has one on Friday nights. Milwaukee Magazine published a list of its 20 favorite in its February 2009 issue and the article was posted online on Jan. 26. So it is shocking to me that one week later [...]

Social media gives people the opportunity to share and discuss information amongst each other primarily using Internet- and mobile-based tools.  Facebook, You Tube, Twitter and blogs are all examples of popular social media outlets. Soon, Tenporium, a social polling and consumer product review site, undergoing beta testing, will be added to the mix. And, Plinky [...]