Several times a year a client will ask us how Google works. There really isn’t a fast explanation and often when you do explain it tends to be an overwhelming amount of information to absorb. I came across this Google infographic on the PPCBLOG that simplifies the explanation and makes it a lot easier to [...]

Your website is the virtual front door to your company, but do you know how many people are walking through that front door? If you answered no, then you are missing out on a lot of great information. There are many website tracking tools out there that are designed to provide you with information about [...]

Have you determined your marketing objectives for 2010? If not, now is the perfect time to develop your marketing plan.
The first step is to determine overall business objectives for 2010. Does the company want to focus on a new product, enter a new market or hold a steady course? These business objectives will drive your [...]

I’m a regular reader of Mack Collier’s blog called The Viral Garden. He recently added a post titled “How to write great blog comments“. If you have ever wondered about adding comments to other blogs or were interested in getting a few tips, this post is quite good. I recommend taking a [...]

I recently finished reading The Dip, by Seth Godin. It’s “a little book that teaches you when to quit and when to stick.” The book is short (76 pages) and full of tidbits that really made me think - the intent of the book I’m sure. Here are just three of the sentences [...]

A great-looking website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren’t enough to sell the products or services offered. Another great article was published in Smashing Magazine listing the 10 principles for effective web design. Below is a brief recap of the 10 principles.
1. Don’t make [...]

B to B Magazine recently published a great article about using social media to boost your e-mail marketing program.  The article, Combining e-mail with social media, is quite interesting and gives great tips.  Here are a few:
Add opt-in links to all marketing collateral. If, for example, you post a new video on your Facebook page, make [...]

Would you like more insight into your customers? The ability to communicate directly with them? How about the ability to measure the effectiveness of your conversations with customers? If you answered yes, then we agree that social media can be a valuable business tool.
The key to not wasting time with social media – have a [...]

We’ve all heard it before, heck I’ve even blogged about it - customer referrals are a great way to generate business for your company. I recently came across a website thats sole intent is to help small businesses generate referrals. They’ve even named the week of March 9-13, Make a Referral Week. Their rationale [...]

The United Adworkers Local 208 is a close knit group loosely made up of advertising practitioners, designers, directors, photographers, production professionals and students in the Milwaukee area. They act locally to educate future practitioners, inform current professionals and foster community camaraderie.
This month their event is “Mad Men In Milwaukee.” They’re bringing in the [...]