According to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) U.S. Internet advertising revenues were at $22.7 billion for the full 2009 year. 2009 showed a 3.4% decline from 2008, there are signs of an emergent recovery in the industry. The fourth quarter of 2009 hit a record quarterly high of $6.3 billion, [...]

The Primum team recently completed a number of branding projects for one of our clients, Dermond Property Investments. Dermond is developing a new apartment community on the East Side of Milwaukee and tasked Primum with developing a name for the apartment community, designing a logo and designing and programming the website.
The Primum team jumped [...]

Richard Jalichandra, CEO of Technorati, gave a keynote at BlogWorld in Las Vegas. One of the highlights from the presentation revealed that this is the first year where we saw the rise of the professional blogging class. The professional blogging class means the bloggers making money blogging.
The data was taken from a survey of 2,900 [...]

Just read the details of a survey on Marketing Charts that indicated that marketers are faced with more accountability and collaboration because of 2009 budget cutbacks. This is shocking information isn’t it?
When it comes to marketing, accountability is always important, not just in a recession. Accountability and the ability to measure help marketers [...]

Last week I was relaxing on my couch with my dog when the recent Dairy Queen “Doorbell” commercial came on. It’s best if you watch the commercial, because I really can’t do it justice by explaining it.

Not only did I find the commercial unbelievably funny, but I also related to the commercial in two [...]

A foldable business card that entices the recipient to tear off the excess flab. This a very clever execution for a business card for a personal trainer. Not only does it break the standard business card size mold, it also demonstrates what personal training can do for the body. Not only do I find this [...]

I came across this ad campaign on adgoodness for Comex paint company and it immediately made me smile. I can’t say that for most ad campaigns. I think since I was a child in the eighties I might be a little biased in my review of this ad campaign. I won’t go into details on [...]

I cringe when I hear people talk about the death of the newspaper. I personally have a hard time reading a lot of content online and still look to the newspaper to get my information. The solution for newspapers is not to sit back and let newspapers disappear but rethink what a newspaper is and [...]

A great-looking website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren’t enough to sell the products or services offered. Another great article was published in Smashing Magazine listing the 10 principles for effective web design. Below is a brief recap of the 10 principles.
1. Don’t make [...]

Would you like more insight into your customers? The ability to communicate directly with them? How about the ability to measure the effectiveness of your conversations with customers? If you answered yes, then we agree that social media can be a valuable business tool.
The key to not wasting time with social media – have a [...]