Archive for the 'Email marketing' Category

Study Shows Creative To Be One Of The Most Important Influencers For Online Ads

Thursday, October 22nd, 2009

I came across this article “Ads Not Working for You? Blame the Creative” on Adage.com. Yikes! Harsh titled directed toward us creatives. The article shares some of the research Dynamic Logic has found after studying online ads. According to Dynamic Logic, creative quality is responsible for 50 to 75% of an online campaign’s success or [...]

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The Holidays Are Coming - Is Your Email Campaign Ready?

Wednesday, October 21st, 2009

If you have been to any department stores lately you have probably noticed the holiday decorations. And I don’t mean Halloween decorations, I mean the beautiful December holiday decorations. Yep, the holidays are upon us.
To prove it, I just received an email from MarketingProfs with an interesting article: Three Strategies for Inspired Holiday [...]

Posted in Advertising, Email marketing, Marketing | No Comments »

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