Everyday, Groupon features an unbeatable deal on stuff to do, see, eat, and buy in your city. By promising businesses a minimum number of customers, they get discounts of usually 50% or more. They call it “collective buying power!” I admit I’m hooked on Groupon. I honestly get excited every morning anticipating what the next [...]

We speak with a number of customers about blogs.  Often times they are looking for a few best practices that they can use to start off on their blogging adventure.  Here are 5 of the best practices we share:
1. Read other blogs.  There are a number of excellent blogs out there, so consider reading a [...]

Several times a year a client will ask us how Google works. There really isn’t a fast explanation and often when you do explain it tends to be an overwhelming amount of information to absorb. I came across this Google infographic on the PPCBLOG that simplifies the explanation and makes it a lot easier to [...]

According to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) U.S. Internet advertising revenues were at $22.7 billion for the full 2009 year. 2009 showed a 3.4% decline from 2008, there are signs of an emergent recovery in the industry. The fourth quarter of 2009 hit a record quarterly high of $6.3 billion, [...]

Ever since I watched the iPad launch video, I have been thinking the demise of the Kindle is on it’s way. The iPad combines the rich visual content of a print publication, the ever-changing immediacy of a website, and the portability of an e-book reader and it’s only a few hundred dollars more than [...]

Your website is the virtual front door to your company, but do you know how many people are walking through that front door? If you answered no, then you are missing out on a lot of great information. There are many website tracking tools out there that are designed to provide you with information about [...]

The Primum team recently completed a number of branding projects for one of our clients, Dermond Property Investments. Dermond is developing a new apartment community on the East Side of Milwaukee and tasked Primum with developing a name for the apartment community, designing a logo and designing and programming the website.
The Primum team jumped [...]

Came across a great article in Target Marketing titled “5 Tips For Optimizing PDFs For Search”. The article provides key pieces of information on how to ensure PDFs on your website are optimized for search engines. The key points are:

Make sure each PDF file is text-based and has the correct document properties set [...]