Richard Jalichandra, CEO of Technorati, gave a keynote at BlogWorld in Las Vegas. One of the highlights from the presentation revealed that this is the first year where we saw the rise of the professional blogging class. The professional blogging class means the bloggers making money blogging.
The data was taken from a survey of 2,900 [...]

Primum Marketing Communications is seeking a personable, organized and motivated intern to be part of our public relations team. We offer a friendly environment, great clients and the ability to gain hands-on public relations work experience with some exposure to account service. This position will work directly with the Director of Public Relations and Senior [...]

Inc.com recently published an article titled, “5 Tips for Selling a Service Now.” In case you missed it, I thought four out of the five tips made a lot of sense.
1. Get Everyone Involved in Selling
One public relations firm in Boston instituted a new policy to put this tip into action. Each week, employees must [...]

A few weeks ago I posted about my experience with three fence companies. My fence was in need of repair and I called on three companies to estimate the project. Unfortunately, only one of those three companies called back and estimated the project, which from my perspective is poor customer service.
I accidentally found [...]

I recently finished reading The Dip, by Seth Godin. It’s “a little book that teaches you when to quit and when to stick.” The book is short (76 pages) and full of tidbits that really made me think - the intent of the book I’m sure. Here are just three of the sentences [...]

When travel budget cuts ground you, conference calls take off. Are there guidelines for conference calls? Of course there are because communicating via a conference call is tougher than face-to-face communications. Why? Because body language plays such a large role of communication – some experts say it’s 50-65% and others as high as 80%. The [...]

Two brilliant office design stories in the Fast Company RSS feed today made me think of ways to generate media coverage when there is no news per se. Primum’s offices have been written up before and we’ve had clients get coverage this way, too. The point isn’t to redo the offices to get press, but [...]

It may be tempting, but don’t hide during difficult times; communicate more with employees and customers.
Communicate Even When It’s Uncomfortable
It’s obvious that employees are anxious. And it’s okay to talk about the obvious. That’s part of being a leader. Show them that you’re not in denial and that you have a long-term plan. Be sincere, [...]

The United Adworkers Local 208 is a close knit group loosely made up of advertising practitioners, designers, directors, photographers, production professionals and students in the Milwaukee area. They act locally to educate future practitioners, inform current professionals and foster community camaraderie.
This month their event is “Mad Men In Milwaukee.” They’re bringing in the [...]

Hi All,
We’ll be discussing launching a corporate blog at this week’s Wisconsin Direct Marketing Association event. It’s free. It’s Primum. You don’t need to register. It’s breakfast for crying out loud. You should come! Here’s more info on the WDMA and here’s the text of their invite:
As marketers, we are challenged to understand [...]