The Harley-Davidson 105th party kicked off yesterday right outside of Primum’s office. Milwaukee street hosted a Harley block party last night with a free performance by Black Rebel Motorcycle Club. As you can see from the photo taken from Colin’s office window several Harley riders attended. We knew the block party was going to be [...]

The Global Union 2008 festival is presented by Alverno College and is held in Humboldt Park in Bayview on Saturday, September 13 and Sunday, September 14, from 12 noon to 7:00 p.m. Bands will travel from all over the globe — India, Mali, Brazil, Russia, Iran, the Congo, and Cuba — to meet in Milwaukee [...]

During this week’s family RV trip to South Dakota’s Black Hills, we made the mandatory stop at Wall Drug and proceeded to spend more than $200 on everything from ice cream to cowboy boots to stuffed buffaloes. How the heck did they get us in the door anyway? And how has what started out as [...]

Although we are not technically in a recession, we are facing some tougher times.  Which means businesses have an even harder job of attracting customers and selling their product/service.  Why not try sampling or offering a free consultation to demonstrate your product/service to your prospective customer?  It’s a great way to show your customers why [...]

As a designer of the western variety, it is difficult for me to distinguish between typography and image when it comes to advertisements written in characters (such as Japanese, Chinese, Korean, etc.). While I was in Japan this past week, one of the major things I noticed was that none of the advertisements I observed [...]

Which is more valuable for business people? Facebook or LinkedIn?
As a product of the “Facebook” generation (I was a sophomore when Facebook hit our college), I have witnessed firsthand the unique networking tools that such a site can offer to people. In September 2006 Facebook opened up to anyone with a valid e-mail address, a [...]

The Primum team always gets a chuckle about the number of times we are referred to as PREMIUM Marketing Communications. And believe me, it happens quite often. It seems when a person sees the word Primum their brain automatically goes on cruise control and the person reads it as the more familiar word Premium.
As I [...]

Everyone has seen an action movie or commercial where a person is running and the camera is following them, but it isn’t a smooth motion. It’s bouncing all over the place but in a controlled way that seems purposeful. The reason is that the camera is likely mounted on a device called a steadicam. A [...]

Avenue A | Razorfish and Pluck Corporation announced, at the beginning of August, an agreement to develop Adlife, the industry’s first offering to introduce social media features including customer comments and user-generated content into mainstream digital advertisements. The offering, code-named AdLife, will turn mainstream banner ads and microsites into social media opportunities.
This is very exciting [...]

The Manpower social media presentation to the American Marketing Association, Milwaukee Chapter was a great success. With a packed house, Colin gave a great presentation highlighting a few tips and tricks for social media, lessons learned and results. Check out the highlights of the presentation.