Primum will be closed Dec. 24-26 for the holidays.
Here’s wishing you a great week: cheers, salute, prost, sláinte, l’chaim, salud and jambo!
Here’s a list of toasts in other languages.

What’s the best gift you can give your customers?
Here are some clues:
1. It doesn’t need to be wrapped.
2. It’s holiday-neutral, meaning you can give it for any holiday.
3. It comes with a lifetime guarantee that it’ll never be forgotten.
4. It’s old-fashioned, yet will never go out of style.
What is it? Customer service. I’m not talking [...]

It is a well documented fact that the frigid weather outside effects workplace morale and decreases workplace productivity. Next time you find yourself stuck, try one of these tips before heading back to that brochure (or whatever suits your current profession) that you were creating:

Stretch. Not only does it increase your flexibility and feels excellent, [...]

In September I wrote a post about the IRS raising the standard mileage rate for the second half of 2008 by 8 cents to 58.5 cents per mile.  As an update to that post, the IRS has announced that the standard mileage rate beginning January 1, 2009 will be 55 cents a mile for business [...]

The same Brits that brought us Shakespeare, Monty Python and Cricket now bring us pre-chewed pencils. I jest ye not.
Concentrate, an award-winning British company that designs innovative products to help children concentrate at school, launched the product. Why? To help children concentrate at school. The company says the pencil looks like they’ve already been chewed [...]

Wouldn’t you like to double your Web traffic in a recession?
That’s exactly what happened when we got one of our clients covered in this month’s Oprah.com, Real Simple, Southern Living and Better Homes & Gardens.
Here’s the thing to remember: we began assembling and distributing the materials that led to these hits back in May.
Start [...]

Do your customers know all of the services or products that you offer? Are you sure? If you aren’t sure, now is a great time to remind them. Create a services/products information sheet that tells your customers what your company can offer them. Once you have that information sheet, get it [...]

CNN did a piece today on quirky questions Oxford University asks as part of its admissions process and I think one is perfect for your company to ask itself before plunging into next year’s marketing plan.
“Would you rather be a poem or a novel?”
Is what you want to tell about your product or service concise [...]

I am an accounting nerd.  I know it and I admit it.  That is why I subscribe to several e-newsletters from the IRS.  I recently received one of these newsletters that released statistics from the past few tax filing seasons.  I decided to share some of the more interesting stats (at least to me).  Take a moment to not just [...]

I’m afraid that this year could mark the end of season’s greetings. You know, the good ol’ fashioned kind that come via snail mail with a colorful postage stamp and maybe even a glittery sticker. You have all the excuses you need … we’re in a recession, stamps cost 42 cents, the carpal tunnel’s acting [...]