What does mommy do for a living?

Here’s mommy’s explanation in a letter to her child’s teacher:
Dear (Teacher),
I wish to clarify that I am not now, nor have I ever been, an exotic dancer. I work at Home Depot and I told my daughter how hectic it was last week before the blizzard hit. I told [...]

Sometimes business owners or marketing directors know what resonates with their target audience — and it’s not always clean design and pithy copy. That’s okay if the style fits your company identity. If you get a lot of business from an ad you made in Word, more power to you. But just because you don’t [...]

In a slower economy, customers can be even more selective than the normally are. They have more options to choose from and one of those options will likely be a company willing to cut prices. In order to retain your current customers and gain new ones, you need to wow them! Here [...]

In response to a recent post, What’s Your Marketing Challenge, one reader said his challenge was generating new prospects.  That’s a common challenge we all face at some point.  The Primum team has gotten together and here are five suggestions:
1. Ask Current Customers for Referrals
Your current customers understand your company, your products/service and how you [...]

Cadbury is once again trying to create some viral marketing with their new commercial “Eyebrow Dancing.” It’s a follow up to the to success of the viral hit which featured a gorilla playing the drums to “In the Air Tonight” by Phil Collins. This time around they employed a pair of schoolchildren to use their [...]

Social media gives people the opportunity to share and discuss information amongst each other primarily using Internet- and mobile-based tools.  Facebook, You Tube, Twitter and blogs are all examples of popular social media outlets. Soon, Tenporium, a social polling and consumer product review site, undergoing beta testing, will be added to the mix. And, Plinky [...]

I came across this fun application the other night while I was on Facebook. The application brought to you by Paste Magazine allows you to create your own Obamicon, your image inspired by Shepard Fairey’s iconic Barack Obama ‘Hope’ poster. I went ahead and uploaded a picture of our fearless leader Colin Hutt. I have [...]

All reports say we are in a recession, yet you still need to market, advertise and promote your company to current customers and prospects. But with reductions in budgets, resources and time it can be hard.
The amazing group of marketers at Primum is here to help. Tell us, what is your marketing challenge? [...]

This week marks the 10th anniversary screening of “American Movie”.
“American Movie” premiered on Jan. 22, 1999, at the Sundance Film Festival and earned the Grand Jury award, secured a distribution deal from Sony Pictures Classics, and went on to accumulate prizes and critical accolades around the world.

Thursday, January 22 at 7 p.m.

Landmark Oriental Theatre, 2230 [...]

Illustrating the case the video makes, here’s something we first saw on the Bad Pitch Blog and thought it was worth sharing. Many a purveyor of PR has tried to make the point that online coverage has many benefits. Don’t get us wrong — print is great and we still want it. But when clients [...]