Social media is lots of things, fast, cheap and easy are not among them. We’ve maintained that social media won’t be your most expensive marketing endeavor, but it does demand a lot of time.
Some of the common misperceptions are detailed in an article posted today at Online Marketing for Marketers: The Six Dangerous Fallacies of [...]

This may seem like a silly post, but unfortunately it needs to be said. If you receive a call, e-mail, voice mail, a contact us form from your website, referral, etc. call or follow-up with that prospect. And please, do so in a timely manner - we recommend within 24 hours if at [...]

Following the President’s appearance on the Tonight Show March 19, now is a good time for some media interview tips.
1. Say what you’d like quoted.
This reminds me of some good career advice I heard when I was about to graduate, “NEVER say anything that you wouldn’t want written on the office wall with your [...]

We’ve racked up some nice hardware over the years, but just added our first trophy with a bowl of chili on it. Our award was for “Best Marketing” at a fiercely contested Milwaukee chili cook-off. Turns out you can take chili smack talk to a whole new level with a blog dedicated to that purpose.
Now, [...]

If you have not yet taken advantage of the great March stimulus offer from the Case Study Shop, what are you waiting for?
A one page custom case study template design, writing, and layout is typically $3,000. In March, it’s just $2,400 – saving you $600. Already have a template? Get a fresh case study written [...]

Back in January I wrote a post about the importance of wowing your customers and provided a few ways to wow them. Recently, Forrester Research released a report that says: “Customer experience is closely tied to customer loyalty, and the correlation between the two has increased since last year. Customer experience is measured by [...]

A fellow Primum colleague forwarded me a helpful article from Publicity Hound about negotiating your advertising rates. The points were both valid and valuable especially with the current economy. Here are a few of them:

Never pay rate card rates
Always negotiate
Buy remnant ads (you won’t have control over placement, but the rate should be [...]

Two brilliant office design stories in the Fast Company RSS feed today made me think of ways to generate media coverage when there is no news per se. Primum’s offices have been written up before and we’ve had clients get coverage this way, too. The point isn’t to redo the offices to get press, but [...]

As I was running errands on Saturday afternoon I noticed a banner on Wal-Mart that I found very amusing. The banner was fairly large, positioned over one of the entrances to the store and read:
Entrance Now Open
My amusement came from the fact that this store has been open for many years and people have [...]

I know many of you by now might have already went to see the Watchmen movie. If you didn’t here is an opportunity that will not only benefit you but 91.7 WMSE as well. Monday, March 16 the Rosebud Cinema Drafthouse will be throwing a Watchman film screening and album listening party. The proceeds for [...]