Yep, it’s true. I received a survey from my dentist. A short, one-page survey arrived in the mail the other day asking for my opinions on my visit and as a “thanks” they are going to mail me a $10 Target gift card. I promptly filled it out and mailed it back [...]

Golf season is upon us and we thought it was worth sharing this how-to video that demonstrates the proper technique for sending your club to a watery grave for “all the bad things it’s done.” Be sure to use this technique at your next golf outing to really impress your clients.
Primum can help you with [...]

We all know that times are tough.  And you may be experiencing cuts in your marketing budgets, which probably makes your job even tougher.  Well then it is time to switch things up a bit and work on marketing tactics that are extendable or reusable.  Here are a few ideas:
Develop a few solid customer case [...]

I’m a regular reader of Mack Collier’s blog called The Viral Garden. He recently added a post titled “How to write great blog comments“. If you have ever wondered about adding comments to other blogs or were interested in getting a few tips, this post is quite good. I recommend taking a [...]

Thought I would share a few marketing tips that I keep top of mind throughout the day. Technically, the first tip I have to offer our readers has nothing to do with marketing, but I will tie it together anyway.
1. Never eat a Philly Cheese Steak before a workout
Last week, I had a Philly [...]

Inc.com recently published an article titled, “5 Tips for Selling a Service Now.” In case you missed it, I thought four out of the five tips made a lot of sense.
1. Get Everyone Involved in Selling
One public relations firm in Boston instituted a new policy to put this tip into action. Each week, employees must [...]