A foldable business card that entices the recipient to tear off the excess flab. This a very clever execution for a business card for a personal trainer. Not only does it break the standard business card size mold, it also demonstrates what personal training can do for the body. Not only do I find this [...]

I came across this ad campaign on adgoodness for Comex paint company and it immediately made me smile. I can’t say that for most ad campaigns. I think since I was a child in the eighties I might be a little biased in my review of this ad campaign. I won’t go into details on [...]

The other day a colleague and I stopped at Brueger’s Bagels in downtown Milwaukee to pick up lunch. While my colleague was paying for his sandwich, in walks a pizza delivery man to deliver pizza to the very same counter my colleague was standing at! Talk about a great marketing opportunity for the pizza [...]

I find that a lot of companies are intrigued with social media and would like to build their brands online. Social media is a great tool to spread the word about your product or services, and it is also a great tool for retrieving feedback from your target consumers. A lot of companies come across [...]

Just finished reading a great article from Target Marketing Magazine titled Everyone Loves a Story. It’s a great article discussing why case studies are excellent tools to use in marketing efforts.
I’ve written about case studies before so I’m obviously a big fan. One of the lines from the article just made me an [...]