Just came across an interesting LinkedIn Research Network/Harris Poll that asked advertisers and consumers their thoughts on ads. The poll focused on the effectiveness of certain types of ads (humorous, before and after, etc.) and the effectiveness of ads addressing the current economic situation. The latter was quite interesting. The key findings [...]

This current Tappening campaign takes a new direction, poking fun at advertising itself and offering outrageous “lies” about bottled water to make its key points. In turn, the campaign is supposed to encourage consumers to drink tap water whenever possible and communicate the message that bottled water consumption is unnecessarily wasteful and harmful to the [...]

I’ll admit it, I love the Wisconsin State Fair! The food, things to look at, people watching and I suppose even the animals. And I’ll also admit that I think anyone in Wisconsin that hasn’t gone to the fair is absolutely missing out (one particular person comes to mind).
And now the Wisconsin State [...]

I walk by a night club with this sign on its door and it always cracks me up. I have to hand it to them, though, for properly setting expectations. Granted, some of their expectations permanently rule out potential customers (believe it’s a little difficult to remove a face tattoo) and some are seemingly absurd [...]

Primum Marketing Communications is seeking a personable, organized and motivated intern to be part of our public relations team. We offer a friendly environment, great clients and the ability to gain hands-on public relations work experience with some exposure to account service. This position will work directly with the Director of Public Relations and Senior [...]

Vitucci’s, the premier cocktail lounge on Milwaukee’s East side, and one of Primum’s clients, celebrates 75 years in business this Saturday (7/25/09). They are having a special day-long event featuring live music, dueling pianos, food and drink specials.
The details:

Vitucci’s, 1832 E. North Avenue, Milwaukee
Saturday, July 25, from 2 p.m. to close
Lucille’s Rockin’ Pianos at [...]

I just finished reading a great article in BtoB magazine, “Social media use soars among b-to-b marketers.” The article goes into some detail about a study that shows a lot of growth in using social media and “newer media” as marketing tactics. One key point that I latched onto is:
“Asked what “newer [...]

Most companies want to share information with their customers and prospects.  Whether it’s industry information, product announcements, company advancements or sales.  In today’s digital world, converting from the traditional print newsletter to online newsletters is a must.  Here are 5 reasons converting is a great idea:
1. Portray an Up-to-Date Company - Sending online newsletters is [...]

Yesterday I was relaxing on my couch when there was a knock at the front door. After my not-so-scary black Lab stopped barking, I answered. The man at the door was in the neighborhood stopping by people’s houses because his company would be doing some work in the area. He wanted to [...]