Archive for August, 2009

Who’s Really Using Twitter? And What Does This Mean For You?

Monday, August 31st, 2009

Just read a great article on eMarketer that highlights research about the demographics and usage habits of Twitter users. Here are a few quick details:

More than one-half of all Twitter users (53%) are women
Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29
Most Twitter users [...]

Primum Is Moving To The Third Ward

Friday, August 28th, 2009

After four great years on Wisconsin Avenue in downtown Milwaukee, Primum is moving a few blocks and putting down stakes in the Third Ward. Starting October 1, Primum’s new address will be:
309 North Water Street, Suite 370
Milwaukee, WI 53202
Our new space has many great benefits, including:
• Dedicated video/photography studio
• Creative brainstorming room
• Great conference room
• [...]

Converting From Printed Newsletters to Digital

Friday, August 28th, 2009

Most companies want to share information with their customers and prospects. Whether it’s industry information, product announcements, company advancements or sales. In today’s digital world, converting from the traditional print newsletter to online newsletters is a must, but we still come across many companies that haven’t made the switch or are emailing a PDF of [...]

Why Hiring An Outside Agency Is Beneficial

Friday, August 28th, 2009

Who handles your marketing? Are they experts in advertising, public relations, social media and strategic planning? Or is marketing something that was added to their plate?
With everything that has gone on this past year, the last place to gloss over is marketing. An agency has a slew of experienced professionals that focus day in and [...]

Have A Media Relations Policy In Place Before You Need It

Friday, August 28th, 2009

It’s a regular afternoon and a reporter calls and starts asking questions about a product that was recently launched into the marketplace. It could be the moment you’ve been anticipating for some great publicity. But who answers the phone? And do those people know the key features and benefits that are important to convey? What [...]

Where Have All The Magazines Gone?

Friday, August 28th, 2009

“Publishers launched 187 new magazines in the first half of this year, but a greater number of titles — 279 — folded during that period, according to MediaFinder.com’s database of U.S. and Canadian periodicals” (source: BtoBOnline.com). Media blog Gawker devotes regular space to what they call the “Great Magazine Die-Off.”
So what does this mean for [...]

New iPhone App - Opal the Sales Diva Comic Strip

Wednesday, August 26th, 2009

One of our clients, PLAYER MAP, recently announced the launch of a weekly comic strip named Opal as a free iPhone app.
Opal is a “sales diva” who unleashes her incisive wit on old-school selling methods.  The comic strip cast also includes Larry, who is trapped in time defining sales in the mythical “good old days,” [...]

Milwaukee Film Festival Hosts Film Celebrating The Art Of Advertising

Tuesday, August 25th, 2009

The Milwaukee Film Festival will take place September 24 – October 4, 2009. The festival features 11 days of film screenings, special events and much more. More than 100 films will screen at the Landmark Theatres Oriental Theatre and the Marcus Theatres® North Shore Cinema. One of the movies I strongly encourage people to go [...]

Making Home Haircuts a Breeze

Monday, August 24th, 2009

One of our clients just launched a new product - the Aircut haircutter.
The AirCut haircutter is a compact, vacuum-integrated haircutting device that helps you save time and money by cutting your hair at home. It’s great in dorm rooms, at home, on vacation, on business trips, military bases, nursing homes and more.
The Aircut haircutter [...]

Dairy Queen Pulls Off a Funny & Compelling Commercial

Monday, August 24th, 2009

Last week I was relaxing on my couch with my dog when the recent Dairy Queen “Doorbell” commercial came on. It’s best if you watch the commercial, because I really can’t do it justice by explaining it.

Not only did I find the commercial unbelievably funny, but I also related to the commercial in two [...]

Primum. get a lot.