Primum Marketing Communications is moving from its current location on the corner of Wisconsin Avenue & Water Street to the Third Ward.  On Friday (9/25) we will be transferring our phone service to the new office.  During this transfer we may temporarily be without phone service.  If you are unable to reach us on our [...]

2009 WMSE Food Slam - Silent Auction and Tasting Event is the annual fundraiser for WMSE 91.7 FM. The annual event takes place Friday, October 2 at The Eisner Museum Of Advertising. The evening will also include great music by WMSE’s own program hosts, Tom Wanderer and Shopkeeper Ken. I have attended this event for [...]

Just read the details of a survey on Marketing Charts that indicated that marketers are faced with more accountability and collaboration because of 2009 budget cutbacks. This is shocking information isn’t it?
When it comes to marketing, accountability is always important, not just in a recession. Accountability and the ability to measure help marketers [...]

TGI Friday’s recently launched a campaign promoting their Jack Daniels burgers. Generally speaking a Jack Daniels burger sounds good to me, but Friday’s went the extra step with this campaign and tied in a “character” and social media to take the campaign to the next level.
I saw their commercial last week. Three guys [...]

Just read an article on MarketingCharts.org about companies that are marketing on milk cartons seeing a significant increase in sales. The article indicates that larger companies are seeing a 4-6% increase in sales while smaller companies can see an increase of up to 100%.
Let’s be honest here, milk carton advertising will not work for [...]