Came across a great article in Target Marketing titled “5 Tips For Optimizing PDFs For Search”. The article provides key pieces of information on how to ensure PDFs on your website are optimized for search engines. The key points are:

Make sure each PDF file is text-based and has the correct document properties set [...]

Richard Jalichandra, CEO of Technorati, gave a keynote at BlogWorld in Las Vegas. One of the highlights from the presentation revealed that this is the first year where we saw the rise of the professional blogging class. The professional blogging class means the bloggers making money blogging.
The data was taken from a survey of 2,900 [...]

Our client, the Latitude apartments, recently launched their website. The website includes key information about Latitude as well as available floor plans and current photography.
The apartment community is located on the East Side of Milwaukee, on the corner of Kenilworth and Farwell Avenue and is currently under construction. Latitude is scheduled to be [...]

We’ve been working with a few different clients on setting up Twitter accounts for their business. Through the set-up process, we’ve learned a number of different tips that may help your business set up a Twitter account:
1. The 140 characters includes spaces and punctuation - shorten your tweets where possible with creative thinking. [...]

I came across this article “Ads Not Working for You? Blame the Creative” on Adage.com. Yikes! Harsh titled directed toward us creatives. The article shares some of the research Dynamic Logic has found after studying online ads. According to Dynamic Logic, creative quality is responsible for 50 to 75% of an online campaign’s success or [...]

If you have been to any department stores lately you have probably noticed the holiday decorations. And I don’t mean Halloween decorations, I mean the beautiful December holiday decorations. Yep, the holidays are upon us.
To prove it, I just received an email from MarketingProfs with an interesting article: Three Strategies for Inspired Holiday [...]

Last week I called We Energies with a question. I entered my information and the on-hold operator indicated that all of their customer service representatives were busy. In my head I was thinking of course they are and that I would be on-hold forever. Much to my surprise they offered me the [...]

Next week (October 18-23) you can dine out, get a great deal on your meal and help an area non-profit at the same time. 40 area restaurants have teamed up with Fox 6 and MilwaukeeFood.com to host Fox 6 Days of Dining.
You can treat yourself to specially priced, three-course menus for lunch and dinner [...]

I’ve blogged about the importance of having an email newsletter before. Well now let’s talk about increasing the number of subscribers to your email newsletter - the correct way. Here are 10 ways to add subscribers to your email list (some of which you may already be doing):

1. Add a link on your [...]

Colin Hutt, the fearless leader of Primum Marketing Communications, will be speaking at The PR + Social Media Summit this Wednesday (10/14/09) at The University of Wisconsin - Whitewater.
And his topic of discussion will of course be on blogging, one of his favorite subjects!  Officially his topic is called “Blogging to Success: A Manpower International [...]