Have you heard of Free Shipping Day? If not, this is something to check out. 703 merchants (and counting) have come together and will be offering free shipping to anyone that places an order on December 17, 2009 and they are guaranteeing delivery by December 24, 2009. What a great way to [...]

Our new, dedicated video studio has already been put to great use with the production of a video for an exciting new iPhone case. The makers of Bandshell, an iPhone case that enables the iPhone to stand on its side and enhances the sound quality and volume of your iPhone, commissioned Primum to develop [...]

One of our clients, PLAYER MAP, has developed an application designed to improve team communication and increase win rate. It’s the PLAYER MAP X-Ray and it is a web-based application that helps your sales team create a map of your customer. The map is an easy to visualize way to see the key people making [...]

Your website is the virtual front door to your company, but do you know how many people are walking through that front door? If you answered no, then you are missing out on a lot of great information. There are many website tracking tools out there that are designed to provide you with information about [...]

Have you determined your marketing objectives for 2010? If not, now is the perfect time to develop your marketing plan.
The first step is to determine overall business objectives for 2010. Does the company want to focus on a new product, enter a new market or hold a steady course? These business objectives will drive your [...]

The Primum team recently completed a number of branding projects for one of our clients, Dermond Property Investments. Dermond is developing a new apartment community on the East Side of Milwaukee and tasked Primum with developing a name for the apartment community, designing a logo and designing and programming the website.
The Primum team jumped [...]

Today’s BtoB newsletter included an interesting article on 2010 e-mail marketing trends. The article references a survey that concludes online marketing spend will be up in 2010. The article also highlights what marketers will be spending their marketing dollars on:
“Social media and e-mail marketing are the top two areas, with 69% of respondents [...]