Five Reasons to Convert to Online Newsletters
Most companies want to share information with their customers and prospects. Whether it’s industry information, product announcements, company advancements or sales. In today’s digital world, converting from the traditional print newsletter to online newsletters is a must. Here are 5 reasons converting is a great idea:
1. Portray an Up-to-Date Company - Sending online newsletters is common practice and has become the expectation of many customers.
2. Cost Savings - Printing and mailing newsletters can get costly. The cost to create an e-mailable template and monthly layout can be much less than printing and mailing. And as an added bonus, it’s eco-friendly.
3. Turnaround Time - Final copy and images can be placed into an established template, tested and sent out within one week.
4. Compliance - Online newsletters enable the audience to opt-out at any time, helping the company comply with anti-spam laws.
5. Analytics - Tracking the effectiveness of newsletters has become a must. Online newsletters come with powerful tracking and analytics tools. Once an online newsletter is sent, a report can be generated to view the number of people that opened the newsletter, clicked on a link within the newsletter and forwarded the newsletter. These analytics can then be used to modify the content of the newsletter if necessary and to identify targets for follow-up.
