Just came across a story on the BtoB website titled “Twitter Worth The Effort.”  It’s an interesting article and worth the read.  The main point of the article is that Twitter, and other social media, is worth the effort and will result in business activity if you stick with it.  I tend to agree.
Social media [...]

Saw a commercial this weekend for Kleenex® hand towels.  The commercial focuses on a towel hanging on a rack in the bathroom.  For the next 15-20 seconds, they show numerous people drying their hands on the towel, a dog licking the towel and the towel getting much dirtier.
Enter the Kleenex® hand towels - single-use hand [...]

If you login to Twitter today you’ll notice a change that was bound to happen - advertising within Twitter. Twitter now has what they called “promoted tweets.” The promoted tweets put ads on Twitter, first in search results and later in user feeds.
Starting today, Twitter’s version of keyword ads will appear only on searches conducted [...]

According to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) U.S. Internet advertising revenues were at $22.7 billion for the full 2009 year. 2009 showed a 3.4% decline from 2008, there are signs of an emergent recovery in the industry. The fourth quarter of 2009 hit a record quarterly high of $6.3 billion, [...]

Ever since I watched the iPad launch video, I have been thinking the demise of the Kindle is on it’s way. The iPad combines the rich visual content of a print publication, the ever-changing immediacy of a website, and the portability of an e-book reader and it’s only a few hundred dollars more than [...]

If you have been to any department stores lately you have probably noticed the holiday decorations. And I don’t mean Halloween decorations, I mean the beautiful December holiday decorations. Yep, the holidays are upon us.
To prove it, I just received an email from MarketingProfs with an interesting article: Three Strategies for Inspired Holiday [...]

Just read an article on MarketingCharts.org about companies that are marketing on milk cartons seeing a significant increase in sales. The article indicates that larger companies are seeing a 4-6% increase in sales while smaller companies can see an increase of up to 100%.
Let’s be honest here, milk carton advertising will not work for [...]

PETA, the organization for People for the Ethical Treatment of Animals, is once again mired in controversy for one of its provocative ads. A new billboard in Jacksonville, Florida states, “Save The Whales, Lose The Blubber: Go Vegetarian.” Since the billboard ad campaign was launched, it has drawn criticism from feminists that it’s sexist and [...]

A fellow Primum colleague forwarded me a helpful article from Publicity Hound about negotiating your advertising rates. The points were both valid and valuable especially with the current economy. Here are a few of them:

Never pay rate card rates
Always negotiate
Buy remnant ads (you won’t have control over placement, but the rate should be [...]

Sometimes business owners or marketing directors know what resonates with their target audience — and it’s not always clean design and pithy copy. That’s okay if the style fits your company identity. If you get a lot of business from an ad you made in Word, more power to you. But just because you don’t [...]