We speak with a number of customers about blogs.  Often times they are looking for a few best practices that they can use to start off on their blogging adventure.  Here are 5 of the best practices we share:
1. Read other blogs.  There are a number of excellent blogs out there, so consider reading a [...]

Several times a year a client will ask us how Google works. There really isn’t a fast explanation and often when you do explain it tends to be an overwhelming amount of information to absorb. I came across this Google infographic on the PPCBLOG that simplifies the explanation and makes it a lot easier to [...]

Do you tweet?  Have you asked yourself whether or not your company should tweet?  Have you asked yourself why your company should tweet?
I could bore you with statistics that indicate Twitter’s growth over the past few years, but that doesn’t give you solid marketing reasons to tweet.  Here are 5 that we think are more [...]

Came across a study by eMarketer that highlights who is reading blogs and who is writing blogs.  The article focuses on the Millennials because they read and write blogs the most.  That information shouldn’t surprise us as this group basically “grew up” with the internet.  The other details are what I find interesting:
US Blog Readers [...]

If you are reading this blog, I’m pretty sure the headline of this post is not a surprise to you.  You’re likely one of the many that uses social networking sites.  So rather than bore you with the details, which you can read on the eMarketer website, I’ll point out a few details that you [...]

As a follow-up to a previous blog post Generate New Prospects - Part One, here are a few more suggestions for generating new prospects for your company.
1. Send Targeted Direct Mail
The intent of direct mail is to deliver customers/profits, not to increase awareness. Develop a targeted direct mail campaign and send to your prospects. [...]

In response to a recent post, What’s Your Marketing Challenge, one reader said his challenge was generating new prospects.  That’s a common challenge we all face at some point.  The Primum team has gotten together and here are five suggestions:
1. Ask Current Customers for Referrals
Your current customers understand your company, your products/service and how you [...]

Social media gives people the opportunity to share and discuss information amongst each other primarily using Internet- and mobile-based tools.  Facebook, You Tube, Twitter and blogs are all examples of popular social media outlets. Soon, Tenporium, a social polling and consumer product review site, undergoing beta testing, will be added to the mix. And, Plinky [...]

All reports say we are in a recession, yet you still need to market, advertise and promote your company to current customers and prospects. But with reductions in budgets, resources and time it can be hard.
The amazing group of marketers at Primum is here to help. Tell us, what is your marketing challenge? [...]

Do your customers know all of the services or products that you offer? Are you sure? If you aren’t sure, now is a great time to remind them. Create a services/products information sheet that tells your customers what your company can offer them. Once you have that information sheet, get it [...]