Just finished reading a great article from Target Marketing Magazine titled Everyone Loves a Story. It’s a great article discussing why case studies are excellent tools to use in marketing efforts.
I’ve written about case studies before so I’m obviously a big fan. One of the lines from the article just made me an [...]

We all know that times are tough.  And you may be experiencing cuts in your marketing budgets, which probably makes your job even tougher.  Well then it is time to switch things up a bit and work on marketing tactics that are extendable or reusable.  Here are a few ideas:
Develop a few solid customer case [...]

If you have not yet taken advantage of the great March stimulus offer from the Case Study Shop, what are you waiting for?
A one page custom case study template design, writing, and layout is typically $3,000. In March, it’s just $2,400 – saving you $600. Already have a template? Get a fresh case study written [...]

I recently read an article from MarketingProfs titled “Customer Success Stories Speed the Sale“. It is a great article on the benefits of developing case studies and using them to close the sale with the next potential customer. Here are a few of the key details from the article:

The goal of a case [...]

Happy New Year everyone! It’s 2009 - a new year, a fresh start, a time to get moving. But what should your first move be - a plan. If you do not yet have a 2009 marketing plan developed, now is the perfect time to sit down and develop one.
Planning for the [...]