One of our clients, PLAYER MAP, has developed an application designed to improve team communication and increase win rate. It’s the PLAYER MAP X-Ray and it is a web-based application that helps your sales team create a map of your customer. The map is an easy to visualize way to see the key people making [...]

Have you determined your marketing objectives for 2010? If not, now is the perfect time to develop your marketing plan.
The first step is to determine overall business objectives for 2010. Does the company want to focus on a new product, enter a new market or hold a steady course? These business objectives will drive your [...]

My husband and I bought our house in February 2007. Since purchasing the house, we haven’t heard one peep out of the real estate company except for the monthly magazine we receive. Yesterday we received a “Welcome Spring” card from the real estate company. The inside of the card included the following message:
The beauty of [...]

I called the customer service line for Educators Credit Union yesterday and to my surprise the President, Eugene Szymczak, was the voice for the “on-hold” message. To be honest, I was expecting the typical voice-message lady to tell me about my customer service options. Instead I was happily surprised to hear the President’s [...]

As a follow-up to a previous blog post Generate New Prospects - Part One, here are a few more suggestions for generating new prospects for your company.
1. Send Targeted Direct Mail
The intent of direct mail is to deliver customers/profits, not to increase awareness. Develop a targeted direct mail campaign and send to your prospects. [...]

It may be tempting, but don’t hide during difficult times; communicate more with employees and customers.
Communicate Even When It’s Uncomfortable
It’s obvious that employees are anxious. And it’s okay to talk about the obvious. That’s part of being a leader. Show them that you’re not in denial and that you have a long-term plan. Be sincere, [...]

In a slower economy, customers can be even more selective than the normally are. They have more options to choose from and one of those options will likely be a company willing to cut prices. In order to retain your current customers and gain new ones, you need to wow them! Here [...]

Do your customers know all of the services or products that you offer? Are you sure? If you aren’t sure, now is a great time to remind them. Create a services/products information sheet that tells your customers what your company can offer them. Once you have that information sheet, get it [...]

I wear a pair of brown cowboy boots with blue stars on them to work occasionally. If you saw me wearing them you probably wouldn’t know that they are cowboy boots because they look like your typical shoe. My coworkers had no idea I was wearing cowboy boots, until the day I showed [...]

A friend of mine referred me to my current hair salon, Appearances in St. Francis.  I am very satisfied with my stylist and the salon and I would never have found the salon without the referral from a friend.  This got me thinking about how important customer referrals are to a business.
We all know it [...]