The Primum team recently completed a number of branding projects for one of our clients, Dermond Property Investments. Dermond is developing a new apartment community on the East Side of Milwaukee and tasked Primum with developing a name for the apartment community, designing a logo and designing and programming the website.
The Primum team jumped [...]

I came across this article “Ads Not Working for You? Blame the Creative” on Adage.com. Yikes! Harsh titled directed toward us creatives. The article shares some of the research Dynamic Logic has found after studying online ads. According to Dynamic Logic, creative quality is responsible for 50 to 75% of an online campaign’s success or [...]

Case studies are an easy way to demonstrate your capabilities and help secure new customers. In an effort to help stimulate your business and in turn the economy, the Case Study Shop is introducing a great offer for the month of March.
A one page custom case study template design, writing, and layout is typically $3,000. [...]

I was visiting Smashing Magazine’s website today and came across an interesting article on web trends for 2009. Below is a brief recap of their top 10 trends. I don’t think I would consider them all new trends some in the list seem to be making a resurgence.
1. Embossing
2. Rich user interfaces
3. PNG tranparency
4. Big [...]

Now that the election is over I thought it would be a perfect time to reflect on one part of Obama’s successful campaign.
The Obama logo was created early in 2007, through a collaboration between Chicago firms Sender LLC and MO/DE. Chief Obama strategist David Axelrod gave the agencies the direction: design a logo that would [...]