As a follow-up to a previous blog post Generate New Prospects - Part One, here are a few more suggestions for generating new prospects for your company.
1. Send Targeted Direct Mail
The intent of direct mail is to deliver customers/profits, not to increase awareness. Develop a targeted direct mail campaign and send to your prospects. [...]

Happy New Year everyone! It’s 2009 - a new year, a fresh start, a time to get moving. But what should your first move be - a plan. If you do not yet have a 2009 marketing plan developed, now is the perfect time to sit down and develop one.
Planning for the [...]

Ready or not Milwaukee, it’s beginning to sound a lot like Christmas. Two Milwaukee radio stations - 99.1 WMYX and My 95.7 - have already begun to play all Christmas music all the time. Which means whether you are ready for the holidays or not, they are right around the corner.
If your company [...]

According to Chase’s 2008 Special Month Calendar, September is Strategic Thinking Month, which means we need to start planning for 2009. For many, this may seem crazy - after all it is only September. But for those planners and marketers out there, this is a great time. It’s the time to determine [...]