Everyday, Groupon features an unbeatable deal on stuff to do, see, eat, and buy in your city. By promising businesses a minimum number of customers, they get discounts of usually 50% or more. They call it “collective buying power!” I admit I’m hooked on Groupon. I honestly get excited every morning anticipating what the next [...]

Came across an interesting article in InformationWeek that indicates consumers want to interact with businesses through social media - but few businesses are meeting this demand:
Although 70% of consumers want to interact with businesses using social media, less than one-third of companies have the strategies, policies, and processes in place to meet this demand, according [...]

My friend shared this link with me today “Multitasking at home: Internet and TV viewing” I always thought I was the minority of people that surfed the web while watching TV. I guess I’m not the only one with a short-attention span!
The folks at Yahoo and Nielsen have come out with a new study on [...]

I came across an interesting blog post on Danny Brown’s, Connection + Conversation = Community blog.  His post “52 Cool Facts About Social Media” provides just that - 52 cool facts.  There are two about Facebook that may be of interest to company’s considering a Facebook page:

Fact: The average Facebook user is connected to 60 [...]

So you’ve got a social media strategy - great!  You are actively posting on Facebook and Twitter and you have photos on Flickr - nice job!  Now what?  Are you listening to the conversations about your company?  Are they positive, negative?  Is there a question out there about your company, just lingering, waiting for a [...]

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TGI Friday’s recently launched a campaign promoting their Jack Daniels burgers. Generally speaking a Jack Daniels burger sounds good to me, but Friday’s went the extra step with this campaign and tied in a “character” and social media to take the campaign to the next level.
I saw their commercial last week. Three guys [...]

According to a Burson-Marsteller study of Fortune 100 companies, executed in July 2009, companies have a greater presence on Twitter (54%) and corporate blogs (32%) than Facebook (29%). In addition “about one-fifth of Fortune 100 firms only used one of the three channels. Those companies were overwhelmingly likely to choose Twitter (76%) over Facebook [...]

If you are reading this blog, I’m pretty sure the headline of this post is not a surprise to you.  You’re likely one of the many that uses social networking sites.  So rather than bore you with the details, which you can read on the eMarketer website, I’ll point out a few details that you [...]

I’ll admit it, I love the Wisconsin State Fair! The food, things to look at, people watching and I suppose even the animals. And I’ll also admit that I think anyone in Wisconsin that hasn’t gone to the fair is absolutely missing out (one particular person comes to mind).
And now the Wisconsin State [...]