Just came across a story on the BtoB website titled “Twitter Worth The Effort.”  It’s an interesting article and worth the read.  The main point of the article is that Twitter, and other social media, is worth the effort and will result in business activity if you stick with it.  I tend to agree.
Social media [...]

Saw a commercial this weekend for Kleenex® hand towels.  The commercial focuses on a towel hanging on a rack in the bathroom.  For the next 15-20 seconds, they show numerous people drying their hands on the towel, a dog licking the towel and the towel getting much dirtier.
Enter the Kleenex® hand towels - single-use hand [...]

My husband and I (mostly my husband) plan on planting a garden this year.  We’ve ordered our seeds and we have a plan on where each plant will be planted.  We’re in the process of filling in that area with additional dirt and we also plan on adding plant fertilizer.  All of this preparation is [...]

I came across this article on the Fast Company site, “Made To Stick: Presentations That Stick.” Dan Heath one of the authors of “Made To Stick” offers an insightful video about creating memorable presentations. So many of us when creating a presentation get overly eager to bombard the viewer with as much information as possible [...]

If you are in the Midwest, as Primum is, you may be getting that spring cleaning bug.  You know what I mean, that itch to get rid of the old stuff that you never use and supplement with newer, more up to date things.  This spring cleaning bug may apply to your home and your [...]

Outback Steakhouse has launched a marketing campaign that supports our Troops.  During the month of March, order off of their Red, White and Bloomin’ menu and you will be helping to donate $1,000,000 to Operation Homefront.  Operation Homefront provides assistance for our troops, their families and wounded soldiers when they return home.
This is a great [...]

Have you determined your marketing objectives for 2010? If not, now is the perfect time to develop your marketing plan.
The first step is to determine overall business objectives for 2010. Does the company want to focus on a new product, enter a new market or hold a steady course? These business objectives will drive your [...]

Just read an article on MarketingCharts.org about companies that are marketing on milk cartons seeing a significant increase in sales. The article indicates that larger companies are seeing a 4-6% increase in sales while smaller companies can see an increase of up to 100%.
Let’s be honest here, milk carton advertising will not work for [...]

It’s a regular Wednesday in the office - pitching, designing, marketing - when all of a sudden our elevator door opens and there stands a representative with a box of sample size Jimmy John’s subs. What a great day!
Jimmy John’s was not only sampling their delicious subs, but also promoting their delivery service. [...]

Most companies want to share information with their customers and prospects.  Whether it’s industry information, product announcements, company advancements or sales.  In today’s digital world, converting from the traditional print newsletter to online newsletters is a must.  Here are 5 reasons converting is a great idea:
1. Portray an Up-to-Date Company - Sending online newsletters is [...]