Came across an interesting article in InformationWeek that indicates consumers want to interact with businesses through social media - but few businesses are meeting this demand:
Although 70% of consumers want to interact with businesses using social media, less than one-third of companies have the strategies, policies, and processes in place to meet this demand, according [...]

Do you want to increase the amount of visitors to your website?  Then start blogging.
According to HubSpot, companies that blog receive 55% more website visitors than companies that do not blog.  That is a huge amount of visitors.
What would 55% more website visitors mean to your company?  Would it mean additional sales, increased leads, great [...]

We recently blogged about why businesses should tweet and offered 5 marketing reasons for tweeting.  Here is one additional reason:
According to a study by Edison Research, “51% of active Twitter users follow companies, brands or products on social networks”
51% follow companies, brands or products!  That’s a huge number.  True, Twitter does not have as big [...]

We speak with a number of customers about blogs.  Often times they are looking for a few best practices that they can use to start off on their blogging adventure.  Here are 5 of the best practices we share:
1. Read other blogs.  There are a number of excellent blogs out there, so consider reading a [...]

Do you tweet?  Have you asked yourself whether or not your company should tweet?  Have you asked yourself why your company should tweet?
I could bore you with statistics that indicate Twitter’s growth over the past few years, but that doesn’t give you solid marketing reasons to tweet.  Here are 5 that we think are more [...]

So you’ve got a social media strategy - great!  You are actively posting on Facebook and Twitter and you have photos on Flickr - nice job!  Now what?  Are you listening to the conversations about your company?  Are they positive, negative?  Is there a question out there about your company, just lingering, waiting for a [...]

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Our new, dedicated video studio has already been put to great use with the production of a video for an exciting new iPhone case. The makers of Bandshell, an iPhone case that enables the iPhone to stand on its side and enhances the sound quality and volume of your iPhone, commissioned Primum to develop [...]

Our client, the Latitude apartments, recently launched their website. The website includes key information about Latitude as well as available floor plans and current photography.
The apartment community is located on the East Side of Milwaukee, on the corner of Kenilworth and Farwell Avenue and is currently under construction. Latitude is scheduled to be [...]

Your company name just showed up in a blog post. Someone just tweeted about your company. And your company name was included in a comment made in a blog post. Did you know that? Did you know that there are a few great (and free) tools that let you monitor when [...]