Executing a strong public relations campaign is a great way to increase interest and awareness of your company while securing that ever important third-party endorsement.  But having a story run in a local or trade publication is just the first step.  Once it runs, it’s important to share the article with current customers and prospects [...]

Saw a commercial this weekend for Kleenex® hand towels.  The commercial focuses on a towel hanging on a rack in the bathroom.  For the next 15-20 seconds, they show numerous people drying their hands on the towel, a dog licking the towel and the towel getting much dirtier.
Enter the Kleenex® hand towels - single-use hand [...]

My husband and I (mostly my husband) plan on planting a garden this year.  We’ve ordered our seeds and we have a plan on where each plant will be planted.  We’re in the process of filling in that area with additional dirt and we also plan on adding plant fertilizer.  All of this preparation is [...]

We made it through January and the second month 0f 2009 is already before us! What a great time to remember the importance of networking.
Below are the ABCs of networking written by best-selling author and world-renowned business authority Andrea R. Nierenberg. As you read through them, think about setting some 2009 networking goals for [...]

A photograph taken by Primum’s Public Relations Director, Karren Jeske was chosen as the second place winner for Burton & Mayer Inc.’s 2009 calendar. Burton & Mayer, a Milwaukee-based printer and lithographer, publishes the calendar each year. It features 12 vacation photos selected by Burton & Mayer’s photo contest judges.
Karren’s award-winning photo is featured for [...]

As if not enough people in this country are against a taxpayer-funded bailout of the Big 3 Automakers, the CEOs from GM, Ford and Chrysler flew in private luxury jets to plead in front of Congress for help. Luxury jets? Really guys? You didn’t see this backlash coming? Especially at an estimated cost of $20k?
The [...]

Primum is pleased to introduce you to our new director of public relations, Karren Jeske. Here is her bio:
Karren Jeske, Primum’s public relations director, is a seasoned and savvy PR professional with a wide variety of public relations and marketing experience. Prior to joining Primum, Karren was the marketing communications manager for a biotech [...]

According to Chase’s 2008 Special Month Calendar, September is Strategic Thinking Month, which means we need to start planning for 2009. For many, this may seem crazy - after all it is only September. But for those planners and marketers out there, this is a great time. It’s the time to determine [...]

The Green Bay Packers recently engaged former White House press secretary Ari Fleischer as a consultant to assist them with their public relations and communications efforts. According to published reports, Fleischer has been retained for one month.
While at first glance this seems like a knee-jerk reaction to the Brett Favre debacle, it turns out Fleischer [...]

Like most people, I subscribe to a few mailing lists that alert me to upcoming events and seminars related to my industry. One that I received this morning had the headline: “Gearing Up for Web 3.0: What Public Relations Practitioners Can Expect.” The headline linked to a free white paper from BurrellesLuce, which goes on [...]