Just came across a story on the BtoB website titled “Twitter Worth The Effort.”  It’s an interesting article and worth the read.  The main point of the article is that Twitter, and other social media, is worth the effort and will result in business activity if you stick with it.  I tend to agree.
Social media [...]

According to Nielsen, as posted on The Tech Chronicles blog, social media use has increased by 24%:
The number of Internet users who visited a social network or a blog increased by 24 percent from April 2009 to April 2010, while the average person spent 66 percent more time on those sites during that period, according [...]

Everyday, Groupon features an unbeatable deal on stuff to do, see, eat, and buy in your city. By promising businesses a minimum number of customers, they get discounts of usually 50% or more. They call it “collective buying power!” I admit I’m hooked on Groupon. I honestly get excited every morning anticipating what the next [...]

Came across an interesting article in InformationWeek that indicates consumers want to interact with businesses through social media - but few businesses are meeting this demand:
Although 70% of consumers want to interact with businesses using social media, less than one-third of companies have the strategies, policies, and processes in place to meet this demand, according [...]

A lot of you social media savvy people out there probably have heard of Chris Brogan from one time or another. He is the New York Times bestselling author of Social Media 101 and co-author of Trust Agents, and has a very popular social media blog. Since Brogan flies about every two days to attend [...]

So you’ve got a social media strategy - great!  You are actively posting on Facebook and Twitter and you have photos on Flickr - nice job!  Now what?  Are you listening to the conversations about your company?  Are they positive, negative?  Is there a question out there about your company, just lingering, waiting for a [...]

I received an email about a webinar opportunity from eMarketer that seemed extremely interesting: Seven Guidelines for Achieving ROI from Social Media.
Here is the description they provided:
Social media has certainly got the attention of marketers today. In fact, over one-half claim they’re “participating” in the social media realm, and a majority expect to boost their [...]

If you login to Twitter today you’ll notice a change that was bound to happen - advertising within Twitter. Twitter now has what they called “promoted tweets.” The promoted tweets put ads on Twitter, first in search results and later in user feeds.
Starting today, Twitter’s version of keyword ads will appear only on searches conducted [...]

Today’s BtoB newsletter included an interesting article on 2010 e-mail marketing trends. The article references a survey that concludes online marketing spend will be up in 2010. The article also highlights what marketers will be spending their marketing dollars on:
“Social media and e-mail marketing are the top two areas, with 69% of respondents [...]

One of my Facebook friends posted a link to this article - 100 Ways To Measure Social Media. It is literally a list of 100 possible ways to measure social media. The ways range from number of comments to clicks to brand association. It’s an interesting list and worth a read through, [...]