Just came across a story on the BtoB website titled “Twitter Worth The Effort.”  It’s an interesting article and worth the read.  The main point of the article is that Twitter, and other social media, is worth the effort and will result in business activity if you stick with it.  I tend to agree.
Social media [...]

Came across an interesting article in InformationWeek that indicates consumers want to interact with businesses through social media - but few businesses are meeting this demand:
Although 70% of consumers want to interact with businesses using social media, less than one-third of companies have the strategies, policies, and processes in place to meet this demand, according [...]

We recently blogged about why businesses should tweet and offered 5 marketing reasons for tweeting.  Here is one additional reason:
According to a study by Edison Research, “51% of active Twitter users follow companies, brands or products on social networks”
51% follow companies, brands or products!  That’s a huge number.  True, Twitter does not have as big [...]

Do you tweet?  Have you asked yourself whether or not your company should tweet?  Have you asked yourself why your company should tweet?
I could bore you with statistics that indicate Twitter’s growth over the past few years, but that doesn’t give you solid marketing reasons to tweet.  Here are 5 that we think are more [...]

Everyone knows it’s easy to set up a Twitter account, but no one tells you it takes some work on your end to really see the value of it. I came across this helpful article on Mashable “HOW TO: Help New Users Stay Engaged on Twitter” that gives you some great insights on how [...]

If you login to Twitter today you’ll notice a change that was bound to happen - advertising within Twitter. Twitter now has what they called “promoted tweets.” The promoted tweets put ads on Twitter, first in search results and later in user feeds.
Starting today, Twitter’s version of keyword ads will appear only on searches conducted [...]

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Richard Jalichandra, CEO of Technorati, gave a keynote at BlogWorld in Las Vegas. One of the highlights from the presentation revealed that this is the first year where we saw the rise of the professional blogging class. The professional blogging class means the bloggers making money blogging.
The data was taken from a survey of 2,900 [...]

We’ve been working with a few different clients on setting up Twitter accounts for their business. Through the set-up process, we’ve learned a number of different tips that may help your business set up a Twitter account:
1. The 140 characters includes spaces and punctuation - shorten your tweets where possible with creative thinking. [...]

Just read a great article on eMarketer that highlights research about the demographics and usage habits of Twitter users. Here are a few quick details:

More than one-half of all Twitter users (53%) are women
Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29
Most Twitter users [...]