So-called “early adopters” are well aware, as should everyone in marketing, PR, advertising, etc.—social media IS effective. But there are, in fact, those that have not jumped on the social media bandwagon. In a recent post on the PR 2.0 blog by Brian Solis, he explains social media very well—relating it’s impact on nearly every [...]

Which is more valuable for business people? Facebook or LinkedIn?
As a product of the “Facebook” generation (I was a sophomore when Facebook hit our college), I have witnessed firsthand the unique networking tools that such a site can offer to people. In September 2006 Facebook opened up to anyone with a valid e-mail address, a [...]

How many times have you been reading a blog only to realize the most recent post is months, if not years old? Or, how many times have you thought, “I’m gonna start a blog! I’m going to post every day!” which becomes every week…every other week…last month…you get the picture.
Social media and Web 2.0 are [...]

Like most people, I subscribe to a few mailing lists that alert me to upcoming events and seminars related to my industry. One that I received this morning had the headline: “Gearing Up for Web 3.0: What Public Relations Practitioners Can Expect.” The headline linked to a free white paper from BurrellesLuce, which goes on [...]