If you are in the Midwest, as Primum is, you may be getting that spring cleaning bug.  You know what I mean, that itch to get rid of the old stuff that you never use and supplement with newer, more up to date things.  This spring cleaning bug may apply to your home and your [...]

Your website is the virtual front door to your company, but do you know how many people are walking through that front door? If you answered no, then you are missing out on a lot of great information. There are many website tracking tools out there that are designed to provide you with information about [...]

Are you able to resist a Little Debbie cupcake? I’m not. And they remind me of grade school when my Mom used to pack my lunch. But since the grade school years, I really can’t remember the last time I had a Little Debbie cupcake. Well, Little Debbie is making a [...]

B to B Magazine recently published a great article about using social media to boost your e-mail marketing program.  The article, Combining e-mail with social media, is quite interesting and gives great tips.  Here are a few:
Add opt-in links to all marketing collateral. If, for example, you post a new video on your Facebook page, make [...]

In response to a recent post, What’s Your Marketing Challenge, one reader said his challenge was generating new prospects.  That’s a common challenge we all face at some point.  The Primum team has gotten together and here are five suggestions:
1. Ask Current Customers for Referrals
Your current customers understand your company, your products/service and how you [...]

Do your customers know all of the services or products that you offer? Are you sure? If you aren’t sure, now is a great time to remind them. Create a services/products information sheet that tells your customers what your company can offer them. Once you have that information sheet, get it [...]

Wordle is a website that generates word clouds from any text or url you provide. Word clouds are a visual way of looking at the words used on a website. To the right is a visualization of the words on the Primum Blog. The clouds give greater prominence to words that appear more frequently in [...]