Your business has thought about starting a blog for all the great reasons that thousands of companies already have: engaging your customers in a conversation, building trust through authentic communications, driving traffic to your site, improving organic search engine rankings and even generating sales.
But you don’t know the best way to move forward.
There is a lot to consider: the best platform to use, designing, programming, training, corporate best practices and usage policies, promoting the blog and maintaining it. Fortunately, you don’t need to reinvent the wheel.
We are a Webby-honored integrated agency that has created Fortune 500 blogs, and are pleased to introduce three packages to take the guesswork out of creating a business blog.
We offer three blog plans that are custom tailored for your specific needs.
ORANGE PLAN - $15,000
Planning: Determine the right blogger(s) in your organization, identify themes, set goals
Development: Design a custom blog per your brand standards, create a name for your blog
Programming: Program customized blog template, incorporate specific features
News Release: Develop custom 300-word social media-friendly release and distribute via PR
Hosting: One year of hosting
Reports: Monthly blog visitor reports
GREEN PLAN - $30,000
The green plan includes everything from the orange plan and:
Media Relations: Three month campaign to reach out to targeted media to generate coverage of blog and to position blogger as a resource for other stories
Video: Shoot, edit and provide blog-ready files for one video, up to three minutes long
Netroots: Promote blog to targeted bloggers
Training: Four hours of training for bloggers, including blog software and best practices
Extra Features: Polls, RSS feeds with up to five feed options, individual post tag/bookmark capabilities
Reports: Bi-monthly blog visitor reports
BLUE PLAN - $50,000
The blue plan includes everything from the green plan and:
Media Relations: Extend public relations campaign by three months
Video: Second video, up to three minutes long
Blog Support: Up to two hours per month of blog support and troubleshooting for one year
Content Brainstorming/Review: Consult on 10 initial blog posts
Contact Collection System: Create sign-up form for blog visitors
Policies: Develop internal blogging policies and oversight procedures
Blog Updates: Up to four hours per month for one year adding new features and uploading
new content
Summary: Comprehensive blog impact summary booklet
Reports: Weekly blog visitor reports
A la carte services for your blog are also available, including photography, supporting print materials, webinars, podcasts, advertising, Flash animation programming, flipbooks, interactive quizzes/games, ongoing media relations, additional videos and much more.
*Inclusions and prices are subject to change.
