Many of our clients find the best way to harness the power of media relations is to engage in a monthly campaign for a set amount of time. Think of it as a cost-effective way to add or supplement a high-caliber team without adding permanent staff.

All of our monthly media relations plans are custom tailored for each clients' situation. All plans include the following comprehensive strategies and tactics:
• Media relations strategy sessions
• Goal setting
• Audience identification
• Key message development
• Media identification
• News releases and feature articles
• Proactive media outreach
• Integration with overall brand approach
• Interview coordination
• Article tracking and leveraging
• Media and industry event opportunity monitoring
• Full report detailing media contact and results

ORANGE PLAN - $2,000
• One media relations strategy sessions per month
• Bi-monthly news release
• 10 hours of concentrated media outreach
• Comprehensive strategies and tactics

GREEN PLAN - $3,000
• Two media relations strategy sessions per month
• Monthly news release
• 18 hours of concentrated media outreach
• Comprehensive strategies and tactics

While the plans are not the only way we conduct media relations, they are popular because of the value, consistency and flexibility they offer.