Our values guide every sprint
Evidence over assumption
Every recommendation is grounded in tested hypotheses, real searcher data, and measurable impact.
Momentum with clarity
We translate complex search signals into action plans your revenue leaders and dev teams understand instantly.
Partners, not passengers
We embed with your teams, sharing dashboards, workflows, and accountability every sprint.
The impact by the numbers
46
Category launches supported
14
Markets activated
28 mo
Average client tenure
22
SEO specialists & analysts
How we work together
Every partnership begins with clarity. We assemble cross-functional pods with strategists, analysts, and content architects dedicated to your growth sprints. Weekly standups, transparent dashboards, and shared success metrics keep teams aligned.
Schedule an intro call ->Evolution of the agency
Origin Story
Primum Agency is founded to solve the disconnect between technical SEO and commercial outcomes for retail brands.
Methodology codified
Our velocity framework formalizes sprint cadences, analytics automation, and experimentation playbooks.
Global expansion
We open hubs in London and Singapore, enabling 24-hour coverage and multilingual content delivery.
Performance lab
We launch our growth lab, partnering with clients to pressure-test schema, AI-assisted briefs, and conversion experiments.
Leadership
Amina Walters
Founder & Chief Strategist
Former head of growth at a global marketplace, Amina architects the roadmap that connects search intent to revenue lift.
Diego Martins
Director of Technical SEO
Diego's engineering background powers our rapid-fire technical resolutions, from crawl waste to Core Web Vitals.
Lena Cho
Head of Content Science
Lena blends UX research and data modeling to orchestrate content ecosystems that scale with your offer mix.