The rules that power our partnership.

1. Acceptance of terms

These Terms of Service ("Terms") govern your access to and use of services offered by Primum Agency Agency ("we", "us"). By engaging us, you agree to these Terms on behalf of yourself or the organization you represent.

2. Services

We provide search engine optimization, analytics, content strategy, and related consulting as described in statements of work or proposals.

We may evolve services over time. Material changes will be communicated in writing.

3. Client responsibilities

Provide timely access to necessary systems, data, and stakeholders.

Ensure the accuracy of information supplied to us and secure any third-party approvals required.

Maintain ownership and compliance responsibilities for your digital properties.

4. Fees and payment

Fees and payment schedules are specified in the applicable statement of work. Unless stated otherwise, invoices are due within 30 days.

Late payments may incur a finance charge of 1.5% per month or the maximum allowed by law.

5. Intellectual property

You retain ownership of your pre-existing materials. We retain ownership of our methodologies, frameworks, and proprietary tools developed prior to or independently of the engagement.

Deliverables created specifically for you will be licensed or assigned as outlined in the statement of work.

6. Confidentiality

Both parties agree to protect confidential information using at least the same degree of care used to protect their own confidential information.

Confidential information excludes publicly available data, information already known without restriction, or independently developed information.

7. Warranties & disclaimers

We will perform services using reasonable skill and care consistent with industry standards.

We do not guarantee specific ranking positions or revenue outcomes. Search performance can be influenced by factors beyond our control.

8. Limitation of liability

To the extent permitted by law, each party's total liability under these Terms is limited to fees paid in the 12 months preceding the claim.

Neither party is liable for indirect, consequential, or punitive damages.

9. Term & termination

Either party may terminate the engagement with written notice as specified in the statement of work.

Upon termination, you will pay for services performed up to the termination date. Sections regarding confidentiality, intellectual property, payment, and liability survive termination.

10. Governing law

These Terms are governed by the laws of the State of New York, USA, without regard to conflict of law principles.