Your data, defended and respected.

Information we collect

We collect information you provide directly, such as business contact details, project briefs, and analytics access credentials shared during onboarding.

We also collect information automatically via analytics platforms, server logs, and third-party tools to understand performance and maintain security.

• Account and billing details for client portals
• Web analytics including traffic sources, device data, and engagement metrics
• Performance telemetry from search platforms (Google Search Console, Bing Webmaster Tools)

How we use information

We process data to deliver contracted services, enhance your organic performance, and communicate with stakeholders.

Aggregated and anonymized insights help us refine benchmarks and methodologies without exposing individual client data.

• Running technical audits, content analysis, and growth experiments
• Maintaining dashboards, reporting, and executive briefings
• Ensuring platform security, uptime, and compliance

Sharing and disclosure

We never sell your information. We share data only with trusted sub-processors required for service delivery, all bound by confidentiality and data processing agreements.

If legally required, we may disclose information to comply with lawful requests, while notifying you whenever permitted.

Data retention & security

We retain client data for the duration of our engagement and up to 12 months thereafter, unless a different retention period is agreed.

We leverage SOC 2 compliant infrastructure, MFA-enforced access, and least-privilege permissions to safeguard your data.

Your rights

You can request access, correction, or deletion of your personal data at any time. We honor these requests within applicable legal timelines.

For EU/UK residents, we process data in accordance with GDPR as either a controller or processor depending on context.